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BlackBerry Sues Company Behind Typo Keyboard Cover for iPhone

Its now a normal thing for smartphone manufacturers to sue one other over patent infringement 

However, its not yet very normal to see a big smartphone company suing a small start-up company over patent infringement.

BlackBerry at this point is suing not a smartphone manufacturing company but phone accessory company. 

Perhaps you have heard of Typo Keyboard Cover and if you havent heard of it, a quick summary will suffice. 

Typo Keyboard Cover is an iPhone accessories which has both a case and a physical keyboard bundled with the case to enable one type on the iPhone using the physical keyboard. 

The company behind Typo Keyboard Cover is called Typo Products LLC, original formed by TV personality Ryan Seacrest and Entrepreneur Laurence Hallier.  

The design of the Keyboard is a very good look alike of the Blackberry keyboard in which BlackBerry have patented just as shown in the image above. 

This serious total resemblance of the Typo Keyboard Cover for iPhone to the BlackBerry proprietary keyboard has made the Canadian company to sue the company behind Typo Keyboard Cover.

In the words of BlackBerrys general counsel and chief legal officer, Steve Zipperstein "This is a blatant infringement against BlackBerrys iconic keyboard and we will vigorously protect our intellectual property against any company that attempts to copy our unique design"

He further went on to say "we are flattered by the desire to graft our keyboard onto other smartphones, but we will not tolerate such activity without fair compensation for using our intellectual property and our technological innovations."

The company behind Typo Keyboard Cover have replied that "although we respect BlackBerry and its intellectual property, we believe that BlackBerrys claims against Typo lack merit and we intend to defend the case vigorously." 

According to the makers of Typo Keyboard Cover, they are excited about their innovative keyboard design which is the culmination of years of development and research. 

Well, we are earnestly waiting to see how this case will turn out, however, those that want to get the case for their iPhone should do it quickly before sale of the Keyboard is halted. 

If BlackBerry should win the case, the logical thing is for the Canadian company to go into producing such phone cases with keyboards for phones like HTC, Samsung etc or what do you think? Drop your comments. 

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Apple China Mobile launch could start costly subsidy war for iPhone sales

Apple Inc is finally launching its iPhone on China Mobile Ltds vast network on Friday, opening the door to the worlds largest carriers 763 million subscribers and giving its China sales a short-term jolt.

Underlining how much the launch means for Apple, Chief Executive Tim Cook was on hand as the carriers flagship store opened in Beijings financial district. With China Mobile Chairman Xi Guohua alongside, Cook gifted signed iPhones to a handful of customers and posed for pictures.

The long-awaited deal could trigger a limited turnaround for Apple, whose fortunes have wavered in China in the face of stiff competition from market-leader Samsung Electronics Co Ltd and up-and-coming local rival Xiaomi Tech.

Samsung had a 21 percent share of Chinas smartphone market in the third quarter of 2013, with Apple trailing in fifth place with just 6 percent, according to research firm Canalys.

But the arrival of the iPhone could be a double-edged sword for China Mobile, with some analysts predicting a costly subsidy war as rival carriers compete to lure customers.

"I dont see a price war coming where Apple is engaged in the war, but I do think youre going to see a subsidy war coming," said Michael Clendenin, managing director of Shanghai-based RedTech Advisors.

"China Mobile, if theyre not making their targets on sales for these phones, theyre going to increase the subsidies... Its like airlines: the other guys will fall like dominoes, so China Unicom will do it and China Telecom will do it."

China Mobiles iPhone sales are expected to reach 12 million in its 2014 fiscal year, but its subsidies will leap 57 percent to 42.4 billion yuan, up from 27 billion yuan in its fiscal year 2013, wrote Cynthia Meng, a Jefferies analyst, in a December note.

For the basic 16GB iPhone 5s, with no subscriber contract, China Mobile is charging 5,288 yuan, the same as on Apples China website. The carrier is charging 4,488 yuan for a basic iPhone 5c, again the same price as on Apples China site.

China Unicom Hong Kong Ltd and China Telecom Corp Ltd slashed their iPhone prices by as much as 1,288 yuan following the announcement that a deal had been struck between Apple and China Mobile. The pair have also offered a range of cut-price deals on contracts.

These offerings and the launch of the iPhone on China Mobile come in the weeks running up to Chinese New Year, when people traditionally exchange gifts of money in red envelopes and retail sales jump.

SALES CANNIBALISATION

After taking years to hammer out a deal with China Mobile, Apples sales in China should get a short, sharp boost as subscribers make the most of the double-whammy of the iPhones arrival and the rollout of high-speed 4G mobile networks.

Reservations for iPhones had already hit 1.3 million on Wednesday, according to a China Mobile spokeswoman, although Reuters checks showed that there were multiple registrations using fake ID numbers.

But the rewards are expected to be short-lived for the Cupertino, California-based company, which faces a deeper problem in China of having fallen out of favour with consumers who are increasingly opting for domestic offerings.

Another issue is the thriving grey market for iPhones, where users can buy handsets typically smuggled from Hong Kong and then sign up for a China Mobile contract. China Mobile already has 45 million iPhone users in China, according to a company spokeswoman.

"You need to consider the cannibalisation for sales to China Unicom, China Telecom and the grey market, so even though theres an addition from China Mobile it will also impact sales from other channels as well," said CK Lu, a Taiwan-based analyst with Gartner.

"If we really want to see the expansion of sales well have to wait for the next version of the iPhone. If China Mobile gets first launch and their subsidies are attractive people will probably rush to the iPhone that China Mobile can provide."

© Thomson Reuters 2014

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